ULTIMA HORA MALLORCA

SUMMARY

During 2016, we refreshed the corporate image of Ultima Hora Radio.

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Ultima Hora Radio renews its jingles and sound ids, creating a corporate sonic identity. The creation, development, and subsequent recording were carried out between ADBAND Argentina studios and Senkai Studios in Marratxí. Composer and musician Nahuel Proietto worked intensively for several weeks alongside Carlos Durán, the creator of the concept. This work requires a lot of collaboration to define, in just a few seconds, the sound qualities, concepts, and direction needed to musically define the station's identity. The authors opted for different tempos and style variations on the same signature, bursts, and a global line that quickly associates the listener with the Ultima Hora Radio brand. Proietto used electronic bases and added symphonic instrumentation for the informative segment of the magazine "Hoy es el día." The post-production was handled by Juan Carlos F. Legaz, and the voices were provided by Victoria Maldi and Rosa de Lima.