YOUNG & RUBICAM SERVICES

SUMMARY

Young & Rubicam is a leading company in advertising, marketing, and branding, part of the British multinational group WPP. With a global presence, Y&R has offices worldwide, including Ecuador, where we had the opportunity to collaborate on a project during the month of May. The work involved developing the mobile application for iOS and Android for Sonorama, the leading radio station in Ecuador.

From the beginning of the project, we were clear that the main objective was to provide a solution that allowed users to access dynamic content, keeping them updated with news and real-time information. Additionally, the app needed to integrate the capability to efficiently stream from a server.

The project was implemented on both Android and iOS, with the Y&R Ecuador team responsible for the user interface and user experience (UI/UX) design, while our team handled the technical development and quality assurance (QA) testing, ensuring that the application met the highest standards on both platforms.