LOS 40 PRINCIPALES

SUMMARY

Los 40 principales is the pioneering and most listened-to thematic radio station in Spain, with approximately three million listeners. Its reach is not limited to a single country, as it also has versions in eleven other countries, making it the first international music station in Spain and Latin America. In 2018, we had the honor of contributing to the new sound identity of Los 40 in Panama and Costa Rica. The branding approach was always aligned with the current musical trends, targeting a youthful audience, primarily millennials and centennials. Its format is clearly CHR (contemporary hit radio).

The production was carried out entirely in Avid Pro Tools™ on Macintosh, using a DIGI 003 from DIGIDESIGN™ and near-field active monitors. The pre-production included a detailed analysis of radio hits and several meetings with the artistic producer. At that time, artists like Bruno Mars, Katy Perry, and Justin Bieber dominated the charts, along with electronic music from Calvin Harris, French Montana, and Martin Garrix.

Currently, the identifiers are on air, and you can listen to them on their official page or even by downloading their app.