LOS 40 PRINCIPALES
One of the best and most complete works that we produce for radio, was the battery of ids that Grupo Prisa entrusted us. They were very clear about the sound that they were looking for, we just had to reproduce it. For the voices we chose Florencia Ciarlo (current Ciro y los Persas) who has done countless works for television, advertising and radio, as well as having won her own Martín Fierro award.
Los 40 is a leading radio and most listened in Spain with around three million listeners, but also has versions in eleven other countries and make it the first musical station of international scope in Spain and Latin America.
During 2018, we had the honor of collaborating in the new sound imaging of Los 40 Panama and Costa Rica. The branding was always oriented to the musical hits, and the juvenile audience or also knows as Millenials.
Its format clearly CHR (Contemporary Hit Radio).
Production was done entirely on Avid Pro Tools ™ for Macintosh with a DIGIDESIGN ™ DIGI 003 and active near-field monitors. The pre-production stage consisted in exploring the list of hits of the radio and several discussions with the artistic producer.
By that time they were leading Bruno Mars, Katy Perry and Justin Bieber, as always electronic music by the hand of Calvin Harris, French Montana and Martin Garrix.
They are currently in air and you can hear them by entering the following address:
Or downloading your application in iTunes: